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The Art & Science of Persuasion: Increase Your Influence

  • July 21, 2021
  • 2:00 PM
  • Webinar


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The Art & Science of Persuasion: Increase Your Influence

Live webinar July 21, 2021 - On-Demand recording also available 

Think this topic is only suited for salespeople who use persuasion techniques to sell? Think again! Everyone uses persuasion techniques. We use them daily with customers, colleagues, peers, friends, family, and even supervisors.


  • Define persuasion skills 
  • Distinguish between persuasion, influence, and negotiation 
  • Learn persuasive techniques 
  • Discover the perspective of the "Father of Persuasion" 
  • Integrate persuasive phrases into your conversations


Have you ever met someone who just had a "way" with people? Someone who always gets their point across clearly and can easily sway others to their way of thinking? This person knows how to capture any audience and gets people excited to do what is asked. How do they do it? They have embraced the powerful skill called persuasion and you can too! Join us for an informative session on what persuasion is, what the key elements are, and how to develop and improve your skills. 

A Greek philosopher provided us with some interesting concepts as they relate to persuasion. Attend the webinar to find out what they are and how to apply them in everyday life and work. Persuasion, influence, and negotiation are often used interchangeably; learn the differences and when each is best used. In this webinar, we will review effective persuasive techniques that you can practice right away. We will also discuss persuasive language and how words can make a big difference in the science and art of persuasion. The format of the live webinar encourages participation through polling, short answer questions, and sharing ideas and comments through the chat function. This enables all participants to learn from each other during the session. 

Attendance certificate provided, however there are no pre-approved CEs associated with this webinar. 


This informative session is designed for anyone looking to develop their persuasion skills including agency leaders, sales team members, and clinical staff. However, the content is relevant to everyone willing to learn. 


Image removed by sender. Joanna Pera

Joanna Pera 
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Joanna has over 25 years of sales and leadership experience in the healthcare industry, including long-term care, hospice, home health care, assisted living, infusion, psychiatry, and pediatrics. Joanna's expertise focuses on business development, employee coaching, and customer/employee engagement... 
more info here


The Oklahoma Hospice Palliative Care Association’s purpose is to promote the advancement of hospice, palliative care and end-of-life care

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Oklahoma Hospice and Palliative Care Association
P.O. Box 1466
Ardmore, OK 73402

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